Introduction of sales copywriter services
Original Content: "There isn't any significant difference between the brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarinesthe manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit."
Insights from the legendary marketer, Syd Anderson.
He had a point.
Without a distinct personality, a compelling narrative, and a clear perspective, a brand is just another margarine.
So, how do we elevate it?
We adhere to established principles.
We infuse personality into our messaging.
We prioritize understanding our customers.
We meet our customers where they are.
We uphold honesty and transparency.
Does this strategy succeed?
Absolutely.
It's the only approach that has consistently proven effective.
Disregard these principles, and you may attract some unsuspecting customers.
But when that initial interest wanes, you'll be in trouble.
Let’s learn from Mr. Ogilvy.
Let's create content that captivates and resonates, and let's maximize the impact of your products.
This approach can be applied across various formats, such as:
Sales Letters
Landing Pages
Emails & Newsletters
Brochures
Advertisements
Video Scripts
Presentations & Decks
If you're uncertain about your specific needs, we can arrange a Zoom meeting to discuss your options.
| Shop Location | France |
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