Introducing Facebook's server-side tracking and capi setup services with GTM
Professional Content Rewrite:
Enhance Your Tracking with Server-Side Configuration and Facebook Conversion API Integration
In light of the iOS 14 updates and the implementation of intelligent tracking prevention (ITP) by browsers like Safari, Firefox, and Mozilla, Facebook is unable to gather precise data from iOS users. To overcome this challenge, it is crucial to collect data directly from the server rather than relying on browser-side methods, utilizing the Conversion API or server-side tracking.
Here's What I Can Do for You:
Implement Facebook Conversion API or server-side tracking
Configure Facebook Events Tracking with GTM Server for actions such as PageView, ViewContent, Add to Cart, and Purchase
Verify your domain
How Will Server-side Tracking Be Configured?
I will integrate Facebook Conversion API using GTM Server (Stape) alongside Google Analytics 4 (GA4) through Google Tag Manager.
Supported Platforms:
WordPress WooCommerce
Shopify
Laravel or any other PHP-based websites
Information and Access Required from You:
To proceed, I will need access to:
Facebook Business Manager
Google Tag Manager
The backend of your e-commerce store
Universal Analytics or GA4
Please reach out before placing an order to ensure all requirements are aligned.
Shop Location | Chile |
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